A STUDY OF DESTINATION SATISFACTION INFLUENCING REPEAT VISITATION TO FANG HOT SPRINGS DOI PHA HOM POK NATIONAL PARK, CHIANGMAI

Abstract

The objectives of study were 1) To compare the tourist satisfaction between Thai and Foreigner tourists to Fang Hot Springs Doi Pha Hom Pok national park, Chaingmai 2) To study the satisfaction factors that influencing repeat visitation between Thai and Foreigner tourists to Fang Hot Springs Doi Pha Hom Pok national park, Chiangmai 3) To study and compare tendency of repeat visitation between Thai and Foreigner to Fang Hot Springs Doi Pha Hom Pok national park, Chiangmai. The results of the research were found by sample of 400 people.

The results of the analysis of the level of satisfaction of the demographic characteristics of Thai tourists 1) Gender not affect satisfaction level 2) Age affects satisfaction with attraction Tourism Activities and personnel, service providers significantly 3) the status of single affected the satisfaction of tourist attractions 4) occupation affected the satisfaction of attractiveness Tourism activities and service provider 5) Education level affects satisfaction in all aspects. 6) Income affects satisfaction in terms of attractiveness and facilities for tourists. Access to tourist attractions In terms of tourist attractions activities 7) Nationality had an effect on the satisfaction of attraction Access to tourist attractions In terms of tourism activities, 8) the number of trips to the trip did not affect the level of satisfaction in all aspects.