MASCOT DESIGN FOR PROMOTING THE IMAGE OF LOTUS SEA IN NONG HAN LAKE KUMPHAWAPI UDON THANI

Abstract

Red Lotus Sea has been located in Nong Han lake, Kumpawapi district, Udonthani province.  This place is a large abundant lake which are full of fish species, many kinds of birds and o lot of plants.  Every year starting from December to the end of February, the tourists prefer to have scenic boat ride to see a lot of beautiful bloomed red lotuses in this lake. This is the origin of “Red Lotus Sea” or “Bloomed red lotus sea festival, Nong Han lake Kumpawapi”.  And this festival has taken place during the time of bloom lotus which is essential to tourism industry in Udonthani.  However, there is lack of a symbol or an agent to motivate the tourists more perceiving.

Nowadays, Mascot or Gartoon symbol has a powerful role in tourism business. It could be helpful to adapt the modern image or increase motivation as a brand. According to the reasons above, the researcher realizes the importance of Mascot developing to promote the good image of red sea lotus tourist by using unique gartoon integrating identity of Udonthani province.

This study aims to study the steps and strategies of Gartoon symbols which has been participated by local persons in community and to demonstrate the samples of public relations media. The results of this study could be helpful the entrepreneurs to increase value-added of goods or souvenirs, services and good images or good memory towards public.