DEVELOPMENT OF COMMUNITY-BASED TOURISM ROUTES IN LAKHA SUBDISTRICT MUNICIPALITY SAMUTSAKHON PROVINCE

Abstract

The objectives of this research are: 1) To study the context of the area in Lak Ha Subdistrict Municipality, Ban Phaeo District, Samut Sakhon Province. 2) To study the motivation of tourists who travel in Lak Ha Subdistrict Municipality, Ban Phaeo District, Samut Sakhon Province. 3) To develop routes and tourism programs in Lak Ha Subdistrict Municipality, Ban Phaeo District, Samut Sakhon Province. A mixed research method was used, involving both quantitative and qualitative approaches. The sample group used in the research comprised 400 tourists selected through non-specific random sampling. Key informants included 38 individuals for in-depth interviews and 20 participants for focus groups, selected through purposive selection. Research tools included questionnaires, interviews, and focus groups. Data were analyzed using statistics, mean, standard deviation, Descriptive Statistics and content analysis.

The study revealed that

1. 1. The area in Lak Ha Subdistrict Municipality, Ban Phaeo District, Samut Sakhon. Most people in the area primarily engage in agriculture. There are several intriguing tourist attractions including religious sites such as Wat Lak Si Rat Samoson and Meng Shuang Xiang Duo, as well as tourist spots like Phaisan Garden, Ban Suan Chaemchuen, Nai Tum Fruit Orchard, and cultural sites like Thai Song Dam and the old Lak Ha riverside community. The tourism aspects include attractions, activities, accessibility, amenities, accommodations, and community participation. The community is actively involved in the management and development of tourism, showcasing unity and readiness for growth in various.


2. 2. The motivation of tourists traveling to Lak Ha Subdistrict Municipality, Ban Phaeo District, Sakhon Province, includes factors influencing their travel decisions. The push factors, overall, have an average rating at the highest level (𝑥̅=4.82, S.D.=0.37). The experience of novelty has the highest average rating (𝑥̅=4.91, S.D.=0.29), followed by the pursuit of knowledge and new experiences for oneself, which also has a high average rating (𝑥̅=4.89, S.D.=0.31). The pull factors, overall, have an average rating at the highest level (𝑥̅=4.73, S.D.=0.42). Accessibility has the highest average rating (𝑥̅=4.86, S.D.=0.34), followed by facilities, which also have a high average rating (𝑥̅=4.79, S.D.=0.38).