MOTION GRAPHIC DESIGN ON THE ORIGINS OF DISTRICT NAMES IN NAKHON PATHOM PROVINCE

Abstract

This research aimed to: (1) design a motion graphic presenting the origins of district names in Nakhon Pathom Province, and (2) evaluate the audience’s satisfaction with the motion graphic media. The research instruments consisted of the following: (1) a motion graphic depicting the origins of district names in Nakhon Pathom Province, (2) an expert evaluation form for assessing the quality of the motion graphic, and (3) a satisfaction survey administered to the sample group.The statistical methods used for data analysis were: Percentage, mean, and standard deviation. The research findings were as follows: (1) The completed motion graphic comprised one episode with a total duration of 9.02 minutes. (2) The expert evaluation of the motion graphic quality was categorized into two aspects: Content quality, which received a rating of Good (Mean = 4.41, S.D. = 0.51), and Media quality, which received a rating of Very Good (Mean = 4.55, S.D. = 0.51). (3) The overall satisfaction level of the sample group was rated as Good (Mean = 4.39, S.D. = 0.67).