MARKET FACTORS THATAFFECT BEHAVIOUR CHOOSING THE BEST BUFFET RESTAURANTIN A FIVE STAR HOTEL

Abstract

The study of market factors that affect the choice of buffet restaurants in five-star hotels.
The purpose is to study the marketing mix affects the behavior of service buffet restaurant in a five star hotel Behavior service buffet restaurant in a five star hotel and the relationship between marketing mix behavior. the selection of buffet restaurants in five-star hotels. The population in this study. The buffet restaurants in five-star hotels. The selected sample of 330 questionnaires were used. Research and statistical analysis, including statistics, percentage, mean and variance by the T-test One Way ANOVA analysis Correlation Regression Analysis and Correlation Coefficient percentage average T-test F-test. (One-Way ANOVA).

The study found that the majority of respondents are female, aged 21-30 years Bachelor's degree career employees, company/corporate. Operating level Marital status single, average monthly income
35,001-45,000 baht marketing mix, a factor that has an impact on behavioural services in many levels, overview. The behavior of the service using the service because of the taste and quality of the food. Average once a month. The average cost per transaction is baht 2,130 per person, buffet food commonly consumed. Eat dinner with their families on Saturday. 05.01- 08.00 p.m. Time period effect hypothesis testing found that the samples that are gender, age, marital status, educational level, occupation level, position and average monthly income for different affects behaviour, choosing the best buffet restaurant in five star hotels and the different factors of marketing mix price product at vendor side of marketing processes, services, influencing behaviour, choosing the buffet restaurant in the five-star hotel where the statistical significance level 0.05

Suggestions from the Executive Education dining room buffet in a five-star hotel should select the location of the restaurant location. Located near the community. If the hotel is located far from the BTS sky train to provide shuttle service for additional facilities around the time of the restaurant, in the event that the customer does not bring the car arrive at the hotel. Modify or turnover patterns and the types of food your food, always. Pricing, standard quality Design a chart table and seating inside the restaurant, located in the proper position.