THE PROBLEMS AND NEEDS TO IMPROVE THE CAPACITY OF SMALL AND MEDIUM ENTERPRISES OF HOUSEHOLDS IN AMPHOE MUANG UDONTHANI PROVINCE

Abstract

The research of the problems and needs to improve the capacity of the Small and Medium in business operation of small and medium business of the entrepreneur in Amphoe Muang, Udonthani province. 2) study the needs to improve the capacity in business operation of small and medium enterprise including government or private sector and the related sector for bring the result for this research to use for improvement and increase the capacity for business sector.

The sample size was consist of SMEs business in Amphoe Muang, Udonthani province that compose of the entrepreneur in manufacturing, trading (retailing and wholesaling) and service. Data collection was using questionnaires and dept interviews. The statistic analytical was percentage, frequency and mean.

The research found that the main problems of SMEs enterprise in Amphoe Muang, Udonthani province as follow; production problem was non-standard of the quality of production, human resources management problem was high turnover rate of staff, management problem was the family style management, marketing problem was increase of competitors and capital problem was financial institute/commercial bank are not support for loan.

The entrepreneur of SMEs needs to improve the capacity in marketing strategies, cost control in production, the financial institute and government should interested in entrepreneur, provide budget to support for running business from government and supporting in investment and cash flow.