SPA SALES PROMOTIONS ENCOURAGING TURNOVER AND CUSTOMERS SASTISFACTION OF HILTON HUA HIN RESORT AND SPA HOTEL

Abstract

This study purposed to 1) do spa sales promotion 2) examine spa sales promotion turnovers and 3) investigate spa services to customers’ satisfaction of Hilton Hua Hin Resort and Spa Hotel so as to study on spa lists information, spa service trends, and new spa sales promotions. 100 samples used in this study were the customers who received promotions and made use of spa services at Spa Department of Hilton Hua Hin Resort and Spa Hotel from September to December 2020.  The access service assessment form of Hilton Hua Hin Resort and Spa Hotel was used as a research instrument from July 2020 to March 2021. Descriptive statistics involved percentage, mean, and standard deviation were used to analyze the data.

The study represented 4 spa sales promotions included 1) Buy 1 Get 1 Free 2) Spa Limited 3) 11.11 Mega Sales and 4) 12.12 Year End Hot Deals.  It was found that Spa Limited Promotion was the highest sales promotion turnovers (65.80 percent). Additionally, the customers’ satisfactory results from spa services indicated that most of the customers made use of those services were female (61.00 percent), age between 20-35 and 36-45 years old (31.00 percent and 30.00 percent, respectively); and most of them were Thai (73.00 percent). The level of the overall satisfactions of spa services was very high ( = 3.59 - 3.87), especially the satisfactions with receptionists at Spa Department followed by the atmosphere in the spa, the spa treatment, and the massage therapists, respectively.