BEHAVIOR AND BELIEF ATTIUDES IN SACRED STONE OF WOMEN IN BANGKOK

Abstract

This research aims to 1) For the study the behavior of leasing scared stones women in Bangkok and 2) For study the belief attitude of leasing scared stones women in Bangkok. 3) For study marketing mix factors to leasing decision scared stone of women in Bangkok. 4) To study the different relationships of demography impact belief attitude to leasing scared stones of women in Bangkok. This research is survey research by collecting data by purposive sampling collection of data by a questionnaire asking women who purchase or wear 400 sets of sacred stones. The statistics in this research are frequency value, percentage, standard deviation, and analysis by T-test and F-test with software.

The result found that the purpose of leasing the sacred stone of women in Bangkok is belief in luck or miracle, followed by wearing them for beauty. The most influential decision to lease is themselves, followed by storytelling, a story from online media. The cost of leasing scared stone is 1,000-1,500 baht. The belief attitude of scared stone of women in Bangkok was found to affect the performance of working/ business growth, followed by confidence. The market mix factors decision to lease scared stone of Women in Bangkok includes production, pricing, distribution, and marketing promotion.

The hypothesis testing found that the study in statistical significance different relationship of demography impact to belief attitude to leasing scared stone of women in Bangkok is .05