EFFECTIVENESS OF HUMAN RESOURCE MANAGEMENT IN THE DIGITAL ERA OF THE DIGITAL ECONOMY PROMOTION AGENCY (DEPA)

Abstract

The objectives of this research were: 1) to study the human resource management in the digital era of the DEPA; 2) to investigate problems and obstacles in human resource management in the digital era of the DEPA; and 3) to propose appropriate recommendations for the effectiveness of human resource management in the digital era of the DEPA. The qualitative research methodology was employed by using both document research and field research methods, focusing on key informants totaling 15 individuals. These included: 1) directors, deputy directors or representatives; 1) assistant directors, division directors or representatives; and 3) section managers and staffs at the DEPA. The information gathered was then organized by key questions, systematically structured, analyzed and interpreted to draw conclusions.

The research results show that: 1) human resource management in the digital era reflects knowledge and capabilities, including the use of digital technology to enhance work processes efficiently through digital systems in personnel development, this aims to cultivate individuals who are competent, virtuous, and of high quality, prepared for change while adhering to integrity and responsibility; 2) the obstacles in human resource management in the digital era are as follows (2.1) personnel, (2.2) budget, (2.3) information technology equipment, (2.4) human resource database, (2.5) manpower planning, and (2.6) executive policy; 3) the approach to human resource management development should promote and enhance the knowledge and skills of personnel, including the use of digital technology, alongside preparing to improve quality of work life of personnel. This includes a good working environment, compensation, welfare, appropriate benefits, and fostering an understanding of the transition to a digital organization.