EFFECTIVENESS OF LOCAL LEADERS' ADMINISTRATIVE PERFORMANCE BASED ON ROLES, AUTHORITY, AND MISSIONS IN SAMUT SAKHON CITY MUNICIPALITY, SAMUT SAKHON PROVINCE

Abstract

This research study aims to: 1) examine organizational management in driving and enhancing the potential of the OSMEP; 2) study problems and working environment of personnel in the OSMEP; and 3) propose organizational management guidelines for driving and enhancing the potential of personnel at the OSMEP. Methodology: Qualitative research uses interviews as a tool to collect data from three key informant groups:
1) management level, including executives and supervisors; 2) academic level, including specialists, experts, and skilled professionals; and 3) operational level, including staff and service personnel, then using a descriptive method to present factual findings as a basis for drawing conclusions, interpreting, and verifying the accuracy and validity of the research results.

The research results find that: 1) driving and enhancing the potential of the office with the goal of achieving high performance and the ability to support the organization’s operations and direction in alignment with government policies across all missions; 2) problems and working environment challenges faced by personnel arise from changing missions, roles, and contexts. The human resource management system remains inefficient, and the complexity of operational guidelines prevents the successful implementation of missions as expected, making it difficult to accommodate new tasks. Conclusion: Supporting, promotion, and driving the achievement of the organization’s vision and mission involve: 1) policies and practices in personnel management and development; 2) organizational structure; 3) skills and competency levels of personnel in their respective fields; and 4) appropriate information technology systems to drive progress and enhance sustainable prosperity.