ETHNIC IDENTITY TOWARDS MULTIMEDIA ART DESIGN FOR INCREASING THE VALUE OF LOCAL TEXTILE PRODUCTS IN THE UPPER NORTHEASTERN REGION

Abstract

This research has the objective 1) To study and analyze the cultural identity of ethnic groups in the upper northeastern region 2) To design creative multimedia art to promote the value of local textile products in the upper northeastern region. 3) To study satisfaction with creative multimedia arts promoting local textile products in the upper northeastern region. 4) To evaluate the results of designing ethnic cultural identity products. in the upper northeastern region. The sample group is divided into five groups of entrepreneurs and community leaders, and 100 consumers. The study is divided into 4 phases: 1) Study the identity of ethnic groups in the upper Northeastern region through in-depth individual interviews with a sample group. 2) Design creative media to add value to the traditional textile products of five ethnic groups. 3) Assess satisfaction with the creative multimedia art using quantitative data analysis using mean () and Standard Deviation S.D. 4) Evaluate the results of designing native textile products in the upper northeastern region that have been designed with ethnic identity.

The research results found that 1) The uniqueness of the hand-woven fabric product is that it is woven with 3 types of fibers: silk fibers and cotton fibers. And gold thread uses 4 types of weaving techniques: plain weave, squirrel tail pattern, Mudmee and Khid supplementary weft weave. Natural dyes were used, and the weaving was performed on traditional looms. The unique patterns are integral to the community's identity. Villagers commonly wear pha sin (sarongs) daily and for annual religious ceremonies and traditions. 2) Multimedia art was designed to promote traditional Northeastern textiles through creative graphic art focusing on ethnic patterns, primarily Mudmee and Khid weaves. Designs were inspired by nature and auspicious meanings related to rituals and religious ceremonies, incorporating motifs such as the Khor kood, Phut son, Khan mark beng, Naga and floral patterns. This resulted in new product lines with added value. 3) Satisfaction with creative multimedia arts promoting native textile products in the upper northeastern region. The content is at a high level. ( = 4.51, S.D. = 0.49). High level of graphic design ( = 4.40, S.D. = 0.58). The fabric pattern is very high level. ( = 4.23, S.D. = 0.66) and in the 3D simulation design aspect, it was found that there was a high level of satisfaction overall ( = 4.62, S.D. = 0.55)