Cultural Capital Recognition of Tourist Attractions in Nakhon Ratchasima Province through the Perspective of Thai Tourists

Abstract

Cultural capital education is a key component in building tourists' perceptions of a tourist destination. It will be of great benefit to the tourism industry to be forwarded to government agencies and the private sector, clubs and associations in promoting tourism marketing through various social media, as well as developing appropriate tourism strategies. To encourage tourists to travel, so this research aims to study the cultural capital perception of tourist attractions in Nakhon Ratchasima through the perspective of Thai tourists. The population in the study was Thai male tourists aged 20 years and over who were not domiciled in Nakhon Ratchasima. Simple random sampling was used to select 400 samples with an unknown number of population. An accidental sampling was used to collect data. The statistics used in the data analysis were percentage, mean, standard deviation, independent sample: t-test, F-test/ANOVA. The hypothesis was tested.

          The results of a study on cultural capital perception of tourist attractions in Nakhon Ratchasima province classified by personal factors revealed that most tourists with different genders, ages, educations, occupations and average monthly income had different perceptions of cultural capital with statistical significance at the 0.05 level. This research therefore provided recommendations on the aforementioned issues. to promote tourism in Nakhon Ratchasima.