Tourism Management to Support MICE in Local Destination: the Evidence from Nakhon Nayok ‘s Stakeholder Perspective

Abstract

       The objectives were to examine factors contributing to the success of MICE Industry at Nakhon Nayok and study the influence of level of the perception on Network Community Destination Attachment Social Economic Culture transmitted through the awareness of Community Participation and Entrepreneur regulation lead to the potential of successful developing MICE industry in in Nakhon Nayok Province. This study employed mixed research quantitative and qualitative methodologies. In the quantitative research, the data were collected with the use of questionnaire and analyzed with structural equation model. In the qualitative research, the Mice’s stakeholders were interviewed   and analyzed by performing content analysis. The results indicated that Social Economic Culture have total influence on the Potential Achievement of MICE at Nakhon Nayok at level 0.362. In the part of the interstitial factor Entrepreneur Regulation has a negative influence on the Potential Achievement of MICE at the area, while the Community Participation to have a positive influence.  In terms of qualitative research, it was found that all stakeholders have a positive attitude towards Nakhon Nayok Province that Nakhon Nayok is still a province with high potential in tourism due to the integrity of its resources. Stakeholders are of the opinion that the development to support new tourism, especially in a format that supports foreigners. Still requires further development in the long term.

             From the research presented above, the MICE industry in Nakhon Nayok area can be made possible by the support of factors including the physical structure of the tourist attraction. And participation of stakeholders is important. However, as part of the entrepreneurial practice, local engagement is driven by co-influence from other factors.