ปัจจัยที่มีอิทธิพลต่อการสร้างประสบการณ์การท่องเที่ยวเชิงสุขภาพ สำหรับกลุ่มGen Y กรณีศึกษา ชุมชนบ้านช้างทูน จังหวัดตราด

Yada Jindapairoj; Suwaree Namwong

Authors

Yada Jindapairoj National Institute of Development Administration
Suwaree Namwong National Institute of Development Administration

Keywords:

Generation Y, Experience design, Tourism factors, Wellness tourism

Abstract

The objective of this research is to analyze the relationship between experience design and tourist satisfaction and to investigate the influence of overall satisfaction on the intention to revisit. A quantitative research approach was employed, collecting data from 400 Generation Y tourists through questionnaires. The data was analyzed using descriptive statistics and inferential statistics, including Pearson’s correlation coefficients and multiple regression analyses.

The findings reveal that four experience design factors—emotional experience, authenticity, learning experience, and social experiences significantly influence the satisfaction of Generation Y tourists. In contrast, sensory experience and atmospheric experience were found to have no influence on tourist satisfaction.

References

Ashton, A. S. (2021). Strategic approach to spiritual tourism destination branding development among millennials. In S. K. Walia & A. Jasrotia, Millennials, spirituality and tourism (pp. 231–251). Routledge. https://doi.org/10.4324/9781003170631

Auimanachai, N., & Passara, P. (2015). The procedure of creating the emotional experience for consumers. Executive Journal, 35(1), 44–52. Retrieved from https://so01.tci-thaijo.org/index.php/executivejournal/article/view/81220 (In Thai)

Baker, S. M., & Kennedy, P. F. (1994). Death by nostalgia: A diagnosis of context-specific cases. Advances in Consumer Research, 21(1), 1–7.

Chandrakulsiri, W. (2019). Wellness tourism activity model development in Nakhon Ratchasima Province. Journal of MCU Nakhondhat, 6(3), 1304–1323. Retrieved from https://so03.tci-thaijo.org/index.php/JMND/article/view/186583 (In Thai)

Cochran, W. G. (1977). Sampling techniques (3rd ed.). New York: John Wiley & Sons.

Cucculelli, M., & Marchionne, F. (2012). Market opportunities and owner identity: Are family firms different?. Journal of Corporate Finance, 18(3), 476–495. https://doi.org/10.1016/j.jcorpfin.2012.02.001

Darsiharjo, D., Wirakusuma, R. M., & Supriatna, U. (2019). Tourism activities development in southern coastal province of West Java. In 3rd International Seminar on Tourism (ISOT 2018) (pp. 247–250). Atlantis Press.

Dewey, J. (1933). How we think: A restatement of the relation of reflective thinking to the educative process. Boston, MA: D.C. Heath & Co Publishers.

Dimock, M. (2019). Defining generations: Where Millennials end and Generation Z begins. Retrieved from https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins

Edensor, T. (2015). Introduction: Thinking about rhythm and space. In T. Edensor (Ed.), Geographies of rhythm (pp. 1–18). Routledge.

Guruge, M. L., & Suranga Silva, D. A. (2020). Impact of tourist satisfaction on their revisits: With special reference to wellness tourism destination sites in Sri Lanka. SEUSL Journal of Marketing, 5(1), 1–16. Retrieved from https://www.seu.ac.lk/seusljm/publication/volume5/1/JM5_1-1.pdf

Holak, S. L., & Havlena, W. J. (1992). Nostalgia: An exploratory study of themes and emotions in the nostalgic experience. Advances in Consumer Research, 19, 380–387.

Jankingthong, W. (2015). Structural equation model of factors affecting Thai tourist loyalty toward national parks land in southern Thailand. Silpakorn University e-Journal (Social Sciences, Humanities, and Arts), 35(2), 1–18. Retrieved from https://so05.tci-thaijo.org/index.php/sujthai/article/view/39066 (In Thai)

KASIKORN Research Center. (2020). Popular exercise trends boost the health and wellness industry. Retrieved from https://www.kasikornresearch.com/th/analysis/k-social-media/Pages/fitnessBT.aspx (In Thai)

Kotler, P. (2003). Marketing management (11th ed.). New Jersey: Prentice-Hall.

Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.). Pearson Prentice Hall.

Lindstrom, M. (2006). Brand sense: Build powerful brands through touch, taste, smell, sight & sound. Free Press

Lowenthal, D. (1985). The past is a foreign country. Cambridge University Press.

Mayor, V. (2012). A study of motivations and satisfactions of tourists visiting Raksawarin and Pornrang hot springs in Ranong province (Master’s thesis). Dhurakij Pundit University. (In Thai)

McMahon, S., & Fleury, J. (2012). Wellness in older adults: A concept analysis. Nursing Forum, 47(1), 39–51. https://doi.org/10.1111/j.1744-6198.2011.00254.x

Mekrawee, N., Buntham, P., Wisutthipath, S., Chysirichote, T., & Chysirichote, T. (2023). Story and knowledge of local wisdom food for gastronomy cultural tourism in Trat province. Journal of Thai Food Culture, 4(2). Retrieved from https://so04.tci-thaijo.org/index.php/jfood/article/view/264185 (In Thai)

MGR Online. (2015). Sift rubies, get a chicken coop spa, and inhale herbal buffet inhalers at “Baan Chang Thoon” in Trat. Retrieved from https://mgronline.com/travel/detail/9580000109900 (In Thai)

Navakijpaitoon, L., Pongsakornrungsilp, S., & Pongsakornrungsilp, P. (2021). Factor analysis of millennial tourists’ lifestyles in Thailand. International Thai Tourism Journal, 17(1), 18–43. Retrieved from https://so02.tci-thaijo.org/index.php/jitt/article/view/245619 (In Thai)

Netinant, P. (2013). Advertising and consumer behavior. Pathum Thani: Bangkok University Press.

Neufeld, D. (2021). There are 1.8 billion millennials on earth, here’s where they live. Retrieved from https://www.weforum.org/stories/2021/11/millennials-world-regional-breakdown/

Oh, J. (2020). Creativity and technology adoption among Millennials. Journal of Modern Society, 12(3), 45–59.

Rattanapong, T. (2015). The impact of attachment and satisfaction on the likelihood of revisiting tourist attractions in Nakhon Si Thammarat province (Bachelor’s thesis). Prince of Songkla University.

Roseman, I. J., Antoniou, A. A., & Jose, P. E. (1996). Appraisal determinants of emotions: Constructing a more accurate and comprehensive theory. Cognition and Emotion, 10(3), 241–277. https://doi.org/10.1080/026999396380240

Stoyanov, S. (2017). An analysis of Abraham H. Maslow’s A theory of human motivation. London: Macat Library. https://doi.org/10.4324/9781912282517

Tat Intelligence Center. (2020). Thai-travel-behavior-in-covidmosphere. Retrieved from https://tatreviewmagazine.com/article/thai-travel-behavior-in-covidmosphere (In Thai)

Tantiphanwadi, T. (2022). Factors affecting the satisfaction and revisit intention of tourists to travel to Phuket Province during the COVID-19 pandemic (Bachelor’s thesis). Mahidol University. (In Thai)

Taylrrenee. (2022). Social experience and participation in tourism. Journal of Social Tourism, 5(1), 12–25.

Tennakoon, N., & Senarathne, R. B. (2020). Insights from Generation Y employees in Sri Lanka. South Asian Journal of Social Studies and Economics, 8(4), 142–154. https://doi.org/10.9734/SAJSSE/2020/v8i430226

Yuprot, T. (2013). Effect of work values on organizational citizenship behavior among the generations. Journal of Business Administration, 36(138), 40–62. Retrieved from http://www.jba.tbs.tu.ac.th/files/Jba138/Article/JBA138Thammarat.pdf (In Thai)

Zsarnoczky, M. (2017). The future of sustainable rural tourism development – The impacts of climate change. Annals of The Polish Association of Agricultural and Agribusiness Economists, 19(3), 337–344. https://doi.org/10.1016/10.5604/01.3001.0010.3374

Factors Influencing the Creation of Health and Wellness Tourism Experiences for Generation Y: A Case Study of Ban Chang Thun Community, Trat Province

Authors

Keywords:

Abstract

References

Downloads

Published

How to Cite

Issue

Section

License

Make a Submission

journalinfo

Information

Language

homethaijo

manual

facebook

support

flagcounter