Marketing Factors and Attitudethat Affect the Decision to use Biogas of Community tambon Bing Amphoe Non Sung Nakhon Ratchasima

Abstract

The objective of this research was to study the Market factors and attitudes that affect the use of biogas. And to study the attitudes that influence the decision to use biogas. transfer technology. The researchers used a questionnaire to collect information from the community 12 villages. Tambon bingAmphoe Non Sung Nakhon Ratchasima. 361 samples were issued and 277 samples were returned, representing 76.73 percent of the study are summarized below.1) the marketing factors related to the marketing mix, in the view of consumers (4C's) of the three aspects of Customer Wants and Needs (C1) Convenience (C3) and Communication. (C4) affecting the Decision to use of biogas in the community. (Y) 2) the attitude of the community were studied in three areas : Cognitive (A1) Affective (A2) and Behavior (A3) has an impact on the Decision to use of biogas in the community. (Y)

Keyword: Marketing Factors, Attitude, Decision, Biogas.