Approaches for Sustainable Integrated Creative Tourism Development on the Basis of Thai Identity and Way of Life in Bangkoknoi District, Bangkok Thailand

Abstract

This study aimed to 1) investigate the potentials of integrated sustainable creative tourism development on the basis of Thai identity way of life in Bangkoknoi district, Bangkok   2) develop integrated sustainable creative tourism in Bangkoknoi district, Bangkok . The research was conducted with qualitative and participatory action research methods. The data were obtained from 32 key informants belonging to the  public sector, private sector, population and the tourists visiting Bangkoknoi district.

            The study founded that 1) Bangkoknoi community had the potentials of resources, sustainable management, community participation and awareness raising to develop integrated sustainable creative tourism on the basis of Thai identity way of life. 2) The creative tourism brand of the destination:  “A Happy day in Bangkoknoi” was comprised of 5 sub – brands with their strategic programmes and projects for the implementation of the development. The 5 sub – brands were 1) Creative Geo – natural tourism brand, studying fresh water ecosystem of Chao Phraya river basin, with the purpose to preserve nature 2) Creative Thonburi Historical brand to preserve local history 3) Creative art and cultural brand, studying 3 schools of Thai art to preserve art, culture and spirituality 4) Creative riverside way of life brand, visiting canals and orchards, with overnight in local homestay to enhance local social development and 5) Creative multi cultural society and food tourism brand to enhance local economy and income distribution. As a whole, these five creative tourism brands would be developed with the application of the creative tourism business model to encourage tourist’s participation in creative activities for the fulfillment of their experiences.