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This study was conducted by using the project-based learning management (PBLM, henceforth) approach in the folk media for communication module. This paper aimed to 1) study the learning management process by using the project as a database for research for learning, 2) develop learning achievement as a basis, and 3) to study the students’ satisfactory LMP. The 122 participants were students in the Department of Communication Arts. The findings revealed that: 1) the PBLM processes which were appropriate for any situation consist of 4 steps, namely  planning,  creating an integrated arts and culture project,  project evaluation, and  implementing present. Referring to the main findings, it was found that 2) after employing PBLM, students acquired some knowledge and understanding in the communication process through folk media. Each group could choose any topic which corresponded to the communication mode’s aims and module goals. They were able to participate in order to determine media forms which can better attract audiences, as well as these forms, could convey the better meaning of culture through such media forms. 3) It was found that the students were highly satisfied with joining this campaign because since they could acquire knowledge regarding local culture and promoting Thai cultural values through media from their first-hand experience. Apart from this, students could cooperate, be aware of their responsibility as well as public-spiritedness. Furthermore, they could invent, design and operationalize their works freely which can promote their potentials. Finally, students could understand the lesson better and be capable of applying this experience in the near future.
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