The social and cultural connectivity between Thai and ASEAN labours of Phuket hotels

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Ekkaphon Wongsaree
Chalermphorn Worraphantakit
Kamonwan Kittiudomrat
Jirawat Tippayarod
Phanwadee Kittiudomrat

Abstract

This research aimed to study ASEAN socio-cultural connectivity and the social and cultural connectivity between Thai and ASEAN labour in hotel business of Phuket. It is qualitative survey research. The data were collected from 20 managers and 80 employees of the reception, the housekeeping, the kitchen, and the food and beverage departments. In analyzing the qualitative data, the content analysis was employed. The study found that 1) the ASEAN Socio-Cultural Community has focused mostly on cultural socialization and education, followed by the linkage of the economy and creating the connection of the communication system. 2) Based on the interview, the managers and employees shared the same opinions that the economy system is mostly connected with the socio-cultural connectivity, followed by the cultural socialization and education, and the communication system. The guidelines to enhance the social and cultural connectivity between Thai and ASEAN labour is to cooperate and assist each other with a multi-cultural understanding, to respect the cultural differences, to learn integrative living and understand others’ ways of life, to improve the ability to communicate in English, and to gain a recognition of different ethnicities, languages, and cultures among ASEAN countries. In addition, the application of various knowledge and skills will develop organizations to achieve their target goals.

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บทความวิจัย (Research Articles)

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