Factors affecting revisiting of health tourists in Maha Sarakham province

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Chaithawat Siribowonphitak

Abstract

The objective of this research article is to study 1. the current situation of health tourism and 2. factors
affecting revisiting of health tourists in Maha Sarakham Province. Used for a sample group included 400 Thai tourists, and questionnaires. The statistical methods used for data analysis were frequency, percentage, standard deviation, mean and weighted average. The findings revealed that most of the health tourists were adults aged between 51-60 years old. They were both general tourists and short stay tourists. Most of them traveled for recreational purposes and to worship sacred things. The health-related activities included massage, eating local food, using herbal products, and eating healthy food. Most of the tourists took safety and quality of herbal products as priority. When the tourists are satisfied with the trips and happy to share their experiences after their traveling to other people, it will cause the factors that influence on the revisiting.

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บทความวิจัย (Research Articles)

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