Generation Y: Affective organizational commitment and intention to stay

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Thanakrit Sangchoey
Prommatr Jindachote
Sabaithip Mongkolnimit

Abstract

This research aimed to investigate the association between Generation Y hotel staffs’ affective organizational commitment, their intention to stay in the organization and to identify the factors that influence their affective organizational commitment. The representative sample of this research were Generation Y hotel staffs in Bangkok. The research tool comprised two sets of questionnaires: one for measuring affective organizational commitment and the another one for measuring the factors associated with intention to stay in the organization. The hypothesis testing employed multiple regression analysis and simple regression analysis. The research results revealed that the representative samples had a moderate level of affective commitment on the organization and intention to stay. Their affective commitments on the organization had a positive relationship with their intention to stay, which represented 24 percent (R2 = 0.24). The factor that had the most positive effect on their affective commitment were their positive relationships with their supervisors, followed by the distinct vision of the organization, recognition of their good work, job challenges, and empowerment. This model could explain the predictor variables associated with their affective commitment and intention to stay at 35 percent (R2 = 0.35). The suggestions from the research results can be applied to strategically planning in human resource management for Generation Y hotel employees.

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บทความวิจัย (Research Articles)

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