“21241” Newmedia art and gamification on the change of Chinese - Thai cultural concept

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Nawat Lertsawaengkit
Phuvanart Rattanarungsikul


This article has been compiled to discuss methods and concepts in the creation of visual arts “21241” which is part of the research on “The studies on Chino - Thai ceremony’s materials for gamification-art creation.” In this article, the author discusses cultural research on one of the most widely known Chinese ritual devices in Thailand, “Siam Si” (Kau Chim or Chinese fortune sticks). The theme for this design is based on Chinese cultural environment that is likely to have undergone a less intense inheritance among the influence of mass culture in the globalization era. The research was conducted by incorporating a post-modern aesthetic approach, humanistic knowledge, gamification theory, new media art and kitsch style. This is to study symbols implied in Chinese - Thai art that appears in rituals and it also suggests a method to create artistic learning potential and people’s intimacy through this cultural edutainment and the game play process. Through these, the research was aimed to develop people’s potential to appreciate art through the integration of cultural studies, edutainment, and gamification. Moreover, it is intended to be part of the process to encourage social changes and expand the cultural scope to other activities in everyday life.


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