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This qualitative research aimed to study the strategies, components, and processes of Thai universities’ digital transformation. The data was collected through structured interviews with 14 executives from 7 Thai universities. Two people from each institution were the interviewees. One of them is either the president, a vice president or an assistant to the president, and a dean from a discipline in a university was selected. It is found that the digital transformation strategy of Thai universities has six goals included 1) operational approach 2) teaching and learning management and curriculum development 3) infrastructure development 4) developing personnel and students with digital skills 5) research and innovation development, and 6) data use and data security. The components of digital transformation included 1) strategies and operation patterns, 2) customer-centricity, 3) digital technology, 4) personnel, 5) digital innovation, 6) digital culture, 7) data-driven, 8) cooperation, and 9) organizational ecosystem. In terms of process, two types of approaches were employed that are step-by-step transformation and integrated transformation in which all processes proceeded simultaneously.
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