Creating well-being: Creative cultural tourism in multicultural areas to correspond with tourist behavior in the new normal in Kanchanaburi province

Main Article Content

Sukanda Thinthan
Anucha Pangkesorn


This article points out the importance of integrating local cultural resources with creative tourism activities to promote cross-cultural learning and narrate local and traditional stories to outside travelers. This article also discusses the study and research on the theories and concepts related to the design of multicultural tourism activities in line with the changes in tourist behavior due to the COVID-19 pandemic in the war zones of Kanchanaburi province. The province has ethnic and cultural diversity, a history of military routes, a unique area identity, natural resources, and valuable cultural resources. The activities are designed to establish social, economic, and environmental sustainability and to solve the problems of overtourism in some popular tourist sites, the increased amount of garbage, and the lack of extensive understanding of local cultural history. The designed tourism activities also focus on creating values on multicultural societies, ways of life, history, and indigenous knowledge; and extending creativity so that visitors can share and learn about cultures and gain new experiences. By bringing art and design to create intriguing tourism activities that integrate the cultural identity of the region, it will attract a great number of tourists who are looking for privacy and a quiet and peaceful natural tourist destination. Moreover, creative tourism will help build more trust in the community which is the key to developing sustainable tourism.


Download data is not yet available.

Article Details

บทความวิชาการ (Academic Article)


Burusphat, Somsonge, Depadung, Sujaritlak, Suraratdecha, Sumittra, Ardsamiti, Narong, Patpong, Pattama, & Setapong, Pichet. (2011). Ethno-linguistic maps of the western region of Thailand (แผนที่กลุ่มชาติพันธุ์และภาษาในภูมิภาคตะวันตกของประเทศไทย). Journal of Language and Culture, 30(2): 83-114.

Choe, J., & O’ Regan, M. (2020). Faith manifest: Spiritual and mindfulness tourism in Chiang Mai, Thailand. Religions, 11(4): 177.

Economics Tourism and Sports Division, Ministry of Tourism & Sports. (2020). Tourism Economic Review: Culture + Creative Tourism Thailand Tourism Situation Q4/2019 (รายงานสภาวะเศรษฐกิจการท่องเที่ยว: Culture + Creative Tourism ท่องเที่ยวสร้างสรรค์ สถานการณ์การท่องเที่ยวของประเทศไทย ไตรมาส 4/2562). [Online]. Retrieved August 15, 2021 from

Economics Tourism and Sports Division, Ministry of Tourism & Sports. (2021). Tourism Economic Review: Mind, Body, Soul (รายงานสภาวะเศรษฐกิจการท่องเที่ยว: จิตใจ ร่างกาย จิตวิญญาณ). [Online]. Retrieved August 15, 2021 from zZ2htsPU_QimPW-bY7HloKYz4k

Goodman, G. K. (1991). Japanese Cultural Policies in Southeast Asia During World War 2. New York: St. Martin’s Press.

Kiattisahakul, Puengthip. (2002). An analysis of discourses and memorials of the Great East-Asian War: Looking back at the death railway (วาทกรรมว่าด้วยกองทัพญี่ปุ่นในสมัยสงครามมหาเอเชียบูรพา: ความทรงจำผ่านทางรถไฟสายมรณะ). Journal of Letters, Chulalongkorn University, 31(2): 47-101.

Kiattisahakul, Puengthip. (2010). Thais’ way of life during the Greater East Asia War: From the perspective of the Japanese Army’s Control of Thailand’s southern railways (ชีวิตราษฎรไทยสมัยสงครามมหาเอเชียบูรพา: มุมมองผ่านการเข้ามาควบคุมทางรถไฟสายใต้ของกองทัพญี่ปุ่น). Silpakorn University Journal, 30(1): 117-137.

Lunkam, Puttachard, & Leingchan, Rachot. (2021). Tourism and Hotel Business After COVID-19 (ธุรกิจท่องเที่ยวและโรงแรมหลัง COVID-19). Krungsri Research: Research Intelligence. [Online]. Retrieved August 15, 2021 from

Premphund, Forn, Popangpum, Jakkrit, Popangpum, Supannee, Prasertsanit, Jurairat, Piang-ngok, Wichian, & Sapantupong, Saengkhae. (2017). Karen Wisdom Kanchanaburi (ภูมิปัญญากะเหรี่ยง กาญจนบุรี). Kanchanaburi: Council of Arts and Culture of Kanchanaburi Rajabhat University.

Weber, M. (1922). Economy and Society. Los Angeles: University of California Press.

Yoshikawa, T. (1995). Thai-Burma Railway During the Greater East Asian War (ทางรถไฟสายไทย-พม่า ในสมัยสงครามมหาเอเชียบูรพา) (A. Fungtammasan, T. Rattanapaisarn, & M. Miyamoto, Trans.). Bangkok: Amarin Printing and Publishing. (Original work published 1994).


Suttibanyen, Roipim, Committee of the Tha Khanun district Cultural Council. Interview, July 13, 2021.