Indicator elements of tourist sites that affect the determination of geology learning areas in Chiang Rai province

Abstract

This study aimed to investigate the determinants leading to the determination of geology learning sites in active fault tourist areas in Chiang Rai Province that is valuable for learning experiences and conducive to a geological tourism destination. The study analyzed the indicator elements of tourism sites that affected being a geology learning site along active fault tourist areas in Chiang Rai Province. The sample of 400 people included residents, tourists, community leaders, and entrepreneurs drawn by stratified random sampling. The data collection tool was a five-point Likert scale questionnaire. The percentage and confirmatory factor analysis were applied for the data analysis. The results showed that 22 indicators from five elements affected the determination of a geology learning site along active fault tourist areas in Chiang Rai Province. The first element in tourist site image comprised four indicators; the second element in service provision had six indicators; the third element in tourist site management consisted of five indicators; the fourth element in stakeholder participation comprised three indicators; and the fifth element in the design of tourist activities had four indicators. The results also revealed that the sub-element in service provision had the highest value of variables. Those involved can apply the indicator elements obtained as guidelines for creating a geology learning site along the active fault tourist areas in Chiang Rai province. Moreover, they can promote the establishment of learning centers or resources within the tourist areas so that tourists can seek knowledge, reserve values, and develop consciousness through self-learning.