ด้านมืดของโซเชียลมีเดีย : การศึกษาผลกระทบเชิงลบจากการใช้โซเชียลมีเดียของคนเวียดนามเจเนอเรชันซี (The dark side of social media: A study of the negative impacts of social media usage among Vietnamese Gen Z)
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โซเชียลมีเดียได้เข้ามามีบทบาทสำคัญต่อวิถีชีวิตของผู้คนทั่วโลก โดยเฉพาะในกลุ่มเยาวชนหรือเจเนอเรชันซี (Generation Z) โซเชียลมีเดียมีข้อดีในหลาย ๆ ด้าน แต่ในขณะเดียวกันยังมีผลกระทบเชิงลบ งานวิจัยนี้จึงมีวัตถุประสงค์เพื่อศึกษาถึงปัจจัยทางด้านความรู้สึกเชิงลบที่เกิดขึ้นจากการใช้โซเชียลมีเดียที่มีอิทธิพลต่อสุขภาพจิตในกลุ่มคนเวียดนามเจเนอเรชันซี โดยใช้แบบสอบถามเก็บข้อมูลจากกลุ่มตัวอย่างทั้งหญิงและชาย ที่มีประสบการณ์ในการใช้โซเชียลมีเดีย จำนวน 400 คน สถิติที่ใช้ในการวิเคราะห์ข้อมูล ประกอบด้วย ค่าร้อยละ และการวิเคราะห์การถดถอยพหุคูณ (multiple regression analysis) ผลการวิจัยพบว่า ผู้ตอบแบบสอบถามส่วนใหญ่มีสถานภาพโสด ร้อยละ 52.50 มีการศึกษาในระดับปริญญาตรี คิดเป็นร้อยละ 65.25 และมีการใช้โซเชียลมีเดียทุกวัน คิดเป็นร้อยละ 25.25 สำหรับปัจจัยทางด้านความรู้สึกเชิงลบจากการใช้โซเชียลมีเดียที่มีอิทธิพลต่อสุขภาพจิตในคนเวียดนามเจเนอเรชันซี พบว่า มี 3 ปัจจัย คือ ความเครียดที่เกี่ยวข้องกับการถูกละเลย ความเครียดที่เกี่ยวข้องกับปฏิกิริยาเชิงลบ และความเครียดที่เกี่ยวข้องกับความเหนื่อยล้าจากการใช้โซเชียลมีเดีย ผลจากการวิเคราะห์การถดถอยพหุคูณ พบว่า ความเครียดที่เกี่ยวข้องกับการถูกละเลยและความเครียดที่เกี่ยวข้องกับปฏิกิริยาเชิงลบมีอิทธิพลต่อการมีสุขภาพจิตเชิงลบ ผลการวิจัยนี้ทำให้ทราบถึงผลกระทบด้านลบจากการใช้โซเชียลมีเดีย รวมถึงทำให้เข้าใจพฤติกรรมของเจเนอเรชันซีในกลุ่มคนเวียดนามที่มีความคล้ายคลึงกับเจเนอเรชันซีของคนไทย ซึ่งจะช่วยให้เตรียมการรับมือหรือแนะแนวการใช้โซเชียลมีเดียอย่างเหมาะสม
Social media has become an important part of people’s lives around the world, especially among the youth, particularly Generation Z. While it offers many advantages, it also has negative effects. Therefore, the purpose of this research is to study the factors related to negative feelings arising from the use of social media that influence mental health among Vietnamese Generation Z. Data were collected using a questionnaire from a sample of 400 individuals, both women and men, who have experience using social media. Statistical methods used for data analysis included percentages and multiple regression analysis. The results showed that the majority of respondents were single (52.50%) and held a bachelor’s degree (65.25%). Regarding social media usage, 25.25% reported using social media daily. The study identified three factors of negative feelings from social media usage influencing mental health among Vietnamese Generation Z: stress related to being neglected, stress related to negative reactions, and stress related to social media fatigue. Multiple regression analysis revealed that stress related to being neglected and stress related to negative reactions significantly influenced negative mental health outcomes. The findings highlight the negative impacts of social media use and provides insights into the behaviors of Vietnamese Generation Z, which are similar to those of Thai Generation Z. This understanding can contribute to better preparation and guidance for appropriate social media use.
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