Needs of Parents About Marketing Mix Factors for Sending Their Children to Study in Early Childhood of Private School Under Kampheang Phet Office of Primary Education Service Area 1
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Abstract
This research aimed at 1. Studying the parent’ need about the marketing mix factors for studying in early childhood of private school under Kampheangphet primary education service area office 1. 2. Comparing the parents’ need about the marketing mix factors for studying in early childhood of private school under Kampheangphet primary education service area office 1. The sample consisted of 346 students’ parents in private primary school. The sample was set Krejcie & Morgan table and selected by stratified random sampling method. The tool for this research is rating scale. There are five levels for the rating scale. The result of IOC is between 0.67–1.00 and the confident level is 0.97. The study revealed as follows: 1) Studying the parents’ need about the marketing mix factors was at a high level. The highest was the people factor, followed by the product factor and process factor. 2) The comparing the parents’ need about the marketing mix factors for studying in early childhood of private school under Kampheang phet primary education service area office 1 are following: Different distance is not statistically significant in affecting the parents’ need about the marketing mix factors for studying in early childhood of private school. Different occupation is not statistically significant in affecting the parents’ need about the marketing mix factors for studying in early childhood of private school. The highest was the product factor, followed by the price factor and people factor.
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสาร สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ สถาบันวิจัยและพัฒนา มหาวิทยาลับราชภัฏกำแพงเพชร
ข้อคิดเห็นใดๆ ที่ปรากฎในวารสารเป็นวรรณกรรมของผู้เขียนโดยเฉพาะ ซึ่งมหาวิทยาลัยราชภัฏกำแพงเพชรและบรรณาธิการไม่จำเป็นต้องเห็นด้วย
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