Factors Affecting Tourists’ Behavior Towards Shopping in Mae Sot Special Economic Zone, Tak Province
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Abstract
This study aims to study the tourist behavior in shopping tourism in the Mae Sot Special Economic Zone, Tak Province, and to study investigate factors and relationship of tourism factors in developing Mae Sot special economic zone. A stratified random sampling group focused on 400 tourists who came to Mae Sot Special Economic Zone, Tak Province. The research instrument was a tourist behavior questionnaire. The finding on the factors related to tourists’ behavior towards shopping can be sorted from the most to the least affected factors as follows; the expectation, motivation, expense and length of stay were what most affected factors of tourists’ behavior which has the higher than the mean, and the perception had the medium level. Furthermore the results of 5 factors were tested by using relation test (SPSS Program). The results were positive as they were shown that they had statistical significance at the level of .01, and the correlation coefficient of variable was found at the level of 0.35 to 0.74.
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสาร สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ สถาบันวิจัยและพัฒนา มหาวิทยาลับราชภัฏกำแพงเพชร
ข้อคิดเห็นใดๆ ที่ปรากฎในวารสารเป็นวรรณกรรมของผู้เขียนโดยเฉพาะ ซึ่งมหาวิทยาลัยราชภัฏกำแพงเพชรและบรรณาธิการไม่จำเป็นต้องเห็นด้วย
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