The Positioning Strategy Model for Community Enterprise of Service Sector Northern in Thailand
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Abstract
The purpose of this research was 1) to study factors affecting the performance for community enterprises of the service sector 2) to study the influence on the positioning strategy for community enterprises of service sector and 3) to research results have been developed the positioning strategy model for community enterprises of service sector, In Northern Thailand to succeed in the business. The research methodology is Mixed Methods - a combination of qualitative and quantitative research. The samples were 340 from the Stratified Sampling. The data were analyzed by frequency, percentage, mean, standard deviation, Pearson's product- moment correlation coefficient. Analysis of data by AMOS program. Structural Equation Model (SEM) was used to test the structural relationships and confirm the conceptual framework. The results showed that the factors that would improve the enterprise community service sector. There are 4 elements in Northern Thailand: 1) Competency 2) Data-Driven Marketing 3) Marketing Innovation and 4) Positioning Strategy.
Article Details
บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสาร สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ สถาบันวิจัยและพัฒนา มหาวิทยาลับราชภัฏกำแพงเพชร
ข้อคิดเห็นใดๆ ที่ปรากฎในวารสารเป็นวรรณกรรมของผู้เขียนโดยเฉพาะ ซึ่งมหาวิทยาลัยราชภัฏกำแพงเพชรและบรรณาธิการไม่จำเป็นต้องเห็นด้วย
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