Content presentation of Net idols on marketing perspective

  • Bodin Dechaburananon Philosophy Program Communication Arts Program Dhurakij Pundit University
Keywords: Net idols, Content, Marketing perspective

Abstract

ABSTRACT

Presenting the content of net idols in the current marketing perspective. Many products and services use net idol reviews to persuade consumers that effect to demand goods through online media such as facebook profile, facebook fanpage and instagram. The author use survey document from research paper academic article website and in-depth interviews with two digital media professionals and four net idols using the concept of content creation. It found that the content of the net idol, there are important factors starting from 1) Busniess need : Some business needs net idols for their roles which are followers up to 10,000 2) Target’s insight : recognized consumer needs 3) Brand role : real review by net idols use consumer products 4) Storytelling & Media contexts : appearing contents and platforms which are concerning presentation period.

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Published
2020-03-27
Section
บทความทางวิชาการ (Academic article)