Content presentation of Net idols on marketing perspective
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Abstract
ABSTRACT
Presenting the content of net idols in the current marketing perspective. Many products and services use net idol reviews to persuade consumers that effect to demand goods through online media such as facebook profile, facebook fanpage and instagram. The author use survey document from research paper academic article website and in-depth interviews with two digital media professionals and four net idols using the concept of content creation. It found that the content of the net idol, there are important factors starting from 1) Busniess need : Some business needs net idols for their roles which are followers up to 10,000 2) Target’s insight : recognized consumer needs 3) Brand role : real review by net idols use consumer products 4) Storytelling & Media contexts : appearing contents and platforms which are concerning presentation period.
Article Details
บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสาร สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ สถาบันวิจัยและพัฒนา มหาวิทยาลับราชภัฏกำแพงเพชร
ข้อคิดเห็นใดๆ ที่ปรากฎในวารสารเป็นวรรณกรรมของผู้เขียนโดยเฉพาะ ซึ่งมหาวิทยาลัยราชภัฏกำแพงเพชรและบรรณาธิการไม่จำเป็นต้องเห็นด้วย
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