New Governmental Administration to Promote Ecotourism Local Administrative KhaoKho District Phetchabun Province

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สุภัทนีย์ ขุนสิงห์สกุล

Abstract

The objectives of this research were to study 1) the new government management level and the ecotourism promotion level, 2) the relationship between the new governmental government and the ecotourism promotion, and 3) the factors affecting the implementation of ecotourism new governmental management to promote ecotourism of local government organization KhaoKho District Phetchabun province. Samples in each group were randomly sampled from 400 people in KhaoKho District and 30 key informants from community leaders, entrepreneurs, leaders of local government organizations interview and questionnaire tools. Data analysis statistics frequency, percentage, mean, standard deviation and Pearson's correlation coefficient. The results of the research revealed that the overall new government management was at a high level. The overall promotion of ecotourism was at a moderate level. The relationship between new public management and the promotion of ecotourism in general is not related. The new governmental management factors in process activities were associated with the promotion of ecotourism in budget support at a moderate level and low level of development with statistical significance at the .01 level.

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Section
บทความวิจัย (Research Articles)

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