Research Article Tourism Components that influence Decision Making to Travel Natural and Cultural Tourism of Chinese Tourists in Wuzhen City, Zhejiang Province, People’s Republic of China Tourism Components that influence Decision Making to Travel Natural and Cultural Tourism of Chinese Tourists in Wuzhen City, Zhejiang Province, People’s Republic of China
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Abstract
The purpose of this independent study were: (1) To study the opinion level environment and tourism motivation, public transport system, quality of accommodation, tourism activities management, various facilities of cultural and natural and Chinese tourists decision-making in Wuzhen. (2) to study Tourism Components that influence Decision Making to Travel Natural and Cultural Tourism of Chinese Tourists in Wuzhen City, Zhejiang Province, People’s Republic of China. The sampling group of Wuzhen tourists, consisting of 384 peoples. The tool is a questionnaire with descriptive statistics, percentage, average, standard deviation and inferential statistics by Multiple regression analyzed, Enter Selection technique. The outcomes of independent study revealed that the opinions level of environment and tourism motivation and tourists decision-making equal proportion (mean=3.64), tourism activities management (mean=3.63), Public transport system (mean=3.60),Various facilities (mean=3.59) and the last quality of the accommodation (mean=3.55). These factors were valued as most level. The outcomes of multiple regression analysis that the tourism activities management had direct effect toward tourists decision making, coefficient equal to 0.305, and followed by environment and tourism motivation had direct effect toward tourists decision-making, coefficient equal to 0.220, public transport system had direct effect toward tourists decision-making, coefficient equal to 0.152, various facilities had direct effect toward tourists decision-making, coefficient equal to 0.151by all factors were significant at 0.05. Accepted quality of accommodation had not direct effect toward tourists decision-making.
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสาร สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ สถาบันวิจัยและพัฒนา มหาวิทยาลับราชภัฏกำแพงเพชร
ข้อคิดเห็นใดๆ ที่ปรากฎในวารสารเป็นวรรณกรรมของผู้เขียนโดยเฉพาะ ซึ่งมหาวิทยาลัยราชภัฏกำแพงเพชรและบรรณาธิการไม่จำเป็นต้องเห็นด้วย
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