The Integrated teaching of 3 subjects to marketing students of KPRU using the project based approach with a project obtained from the Faculty's missions of academic service, research, and cultural preservation Integrated Learning Management, Project-Based Learning, Academic Services, Research, And Arts and Cultural

Abstract

The objectives of this research were: 1) to study students’ academic achievement upon Integrated Learning Management of Three Marketing Subjects employed Project-Based Learning with Academic Services, Research, And Arts and Cultural Preservation 2) to study the opinions of students toward Integrated Learning Management of Three Marketing Subjects employed Project-Based Learning with Academic Services, Research, And Arts and Cultural Preservation. 3) to study the opinions of students on the development of learning skills in the 21^st century.Quasi-experimental research was used as a research method, consisting of two steps included: 1) Study the students’ academic achievement upon Integrated Learning Management of Three Marketing Subjects employed Project-Based Learning with Academic Services, Research, And Arts and Cultural Preservation by the PDCA process. The data obtained from 11 students, fourth-year, studied subjects Market Research, Marketing Seminar, Social and Environmental Marketing in the 1st Semester, 2020. One-Group Pretest- Posttest Design served as Quasi-Experimental Research. The consistency of the Integrated Learning components was examined using the Index of Consistency (IOC). The data were statistically analyzed using T-test, Mean, and Standard Deviation. 2) Study students’ opinions toward the Integrated Learning Management of Three Marketing Subjects employed Project-Based Learning with Academic Services, Research, And Arts and Cultural Preservation on the aspect of Input, Process, and Output using questionnaires to collect data. The data were statistically analyzed by Mean and Standard Deviation. The findings revealed that 1) As a result, the implementation of Integrated Learning Management of Three Marketing Subjects employed Project-Based Learning with Academic Services, Research, And Arts and Cultural Preservation with the Marketing Students, Business Administration Program, Kamphaeng Phet Rajabhat University. The data analysis showed that the academic achievement result has significantly higher at the .01 level. 2) The student’s opinions toward Integrated Learning Management of Three Marketing Subjects employed Project-Based Learning with Academic Services, Research, And Arts and Cultural Preservation; In terms of input, it indicated that it was appropriate at a high level. in terms of process, it indicated that it was appropriate at the highest level. In addition, in terms of output, it indicated that it was appropriate, at a high level. 3) Students developed 21st-century learning skills at an overall high level.