Analysis of Hotel Staying Experience that Affects the Satisfaction of Thai Elderly Tourists in Chiang Mai
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Abstract
The objectives of this research were 1) to analyze the components of the hotel staying experience of Thai elderly senior tourists, 2) to study the satisfaction of Thai elderly tourists with their hotel staying and 3) to analyze the hotel staying experience affecting satisfaction of Thai elderly tourists. The sample was 384 Thai elderly tourists by defining samples size that was unknown population and selecting samples who used to travel stay in the hotels in Chiang Mai more 3 times. The data were analyzed by frequency, percentage, mean, standard deviation, factor analysis and multiple regression analysis. This results found that the components of the hotel staying experience in Chiang Mai consist of 6 elements: cost-effective products and services, impressive service staff, the convenience of the location, providing products and services information, products and services’ quality and hotel standard respectively. In overview, Thai elderly tourists satisfied to stay hotels in Chiang Mai at high level. The components were cost-effective products and services, impressive service staff, providing products and services information, and hotel standard that affect Thai elderly tourists’ satisfaction at significant level .05.
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสาร สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ สถาบันวิจัยและพัฒนา มหาวิทยาลับราชภัฏกำแพงเพชร
ข้อคิดเห็นใดๆ ที่ปรากฎในวารสารเป็นวรรณกรรมของผู้เขียนโดยเฉพาะ ซึ่งมหาวิทยาลัยราชภัฏกำแพงเพชรและบรรณาธิการไม่จำเป็นต้องเห็นด้วย
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