Marketing communication in Marketing 4.0 Era to prepare for the Longevity Economy
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Abstract
The main objective of this article is to present effective marketing communication strategy among the elderly in the digital age or the marketing 4.0 era. Society and entrepreneurs should focus on the elderly who are currently entering the aging society (Age societies) and will become a complete aging society in 2024, so this group will come into the demographic group. The main driving force in the economy, especially the role of consumers, is therefore called the economy in the next two years as a longevity economy, where most businesses or products will have a target customer being the elderly. Therefore, the author aims to present the importance of marketing communications for the elderly in the digital age or the marketing 4.0 era that determines strategies or marketing communication tools that integrate online and offline media to suit the lifestyles of the elderly. The ultimate goal is to prepare for an aging economy that will operate with the elderly now and in the future. By providing the overall information related to the marketing characteristics of the 4.0 era, the media exposure behavior of the elderly today. Demand for products and services of the elderly in the aging economy Develop marketing communication strategies for elderly customers in the era of marketing 4.0.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสาร สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ สถาบันวิจัยและพัฒนา มหาวิทยาลับราชภัฏกำแพงเพชร
ข้อคิดเห็นใดๆ ที่ปรากฎในวารสารเป็นวรรณกรรมของผู้เขียนโดยเฉพาะ ซึ่งมหาวิทยาลัยราชภัฏกำแพงเพชรและบรรณาธิการไม่จำเป็นต้องเห็นด้วย
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