Guidelines for Accounting Firm Management for Sustainable Success
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Abstract
The purposes of this research are to 1) study accounting office management approaches and achieve sustainable success 2) compare and contrast accounting office management approaches to sustainable success. Classified according to the structure and general operating characteristics of accounting offices, and 3) study the impact of accounting office management practices on sustainable success. Conduct quantitative research by surveying data from 73 quality accounting office executives using both descriptive statistics and reference statistics. The most important item of each aspect are as following: 1) code of ethics ( = 4.44) 2) efficient resource management (
= 4.39) 3) use of technology in work (
= 4.30) 4) cultural organization changing (
= 4.25) and 5) customer service excellence (
= 4.20). The results of comparing the level of importance of guidelines for accounting firm management for sustainable success, it was found that classified by business model. according to business period and the number of accounting services of the accounting firm overall, there was a statistically significant difference of 0.05. Additionally, the hypothesis testing results revealed that guidelines for accounting firm management for sustainable success consists of efficient resource management, the use of technology in operations, organizational culture changing, and customer service excellence has a positive impact on sustainable success at the statistical significance level of 0.001, while the focus on professional ethics no positive impact sustainable success at the statistical significance level of 0.05.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสาร สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ สถาบันวิจัยและพัฒนา มหาวิทยาลับราชภัฏกำแพงเพชร
ข้อคิดเห็นใดๆ ที่ปรากฎในวารสารเป็นวรรณกรรมของผู้เขียนโดยเฉพาะ ซึ่งมหาวิทยาลัยราชภัฏกำแพงเพชรและบรรณาธิการไม่จำเป็นต้องเห็นด้วย
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