Communication Behaviors on TikTok and Media Literacy among Generation Z in Bangkok
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Abstract
This survey research aimed to investigate various aspects related to TikTok usage and media literacy among Generation Z in Bangkok. The objectives were as follows: 1. To examine communication behaviors on TikTok among Generation Z in Bangkok. 2. To assess media literacy concerning TikTok among Generation Z in Bangkok. 3. To compare communication behaviors on TikTok among Generation Z in Bangkok based on demographic characteristics. 4. To compare media literacy regarding TikTok among Generation Z in Bangkok based on demographic characteristics, and 5. To explore the relationship between communication behaviors on TikTok and media literacy among Generation Z in Bangkok. The study included Generation Z individuals residing in the Bangkok area as the sample groups. The research employed a set of 400 questionnaires as the primary data collection tool. Data analysis involved descriptive statistics, including percentages, means, and standard deviations. Additionally, inferential statistics were utilized for hypothesis testing, employing Pearson correlation coefficients and processed using statistical software. The research findings suggest that the sample group engages in communication behaviors on TikTok, sharing content they find interesting with friends immediately upon discovering it, rating it as moderately interesting Moreover, they demonstrate a high level of media literacy on TikTok. Specifically: 1) In terms of media accessibility, they can perceive and comprehend the meaning of information conveyed by TikTok 2) Regarding news analysis, they exhibit skepticism when receiving information from TikTok, not immediately believing it, which is at a high level 3) Regarding data verification, they refrain from sharing or posting uncertain content received from TikTok, which is at a high level and 4) Concerning the interpretation of symbols and news content, they can explain that news content often carries hidden commercial implications, such as advertisements for products or services, which is at a high level The research found a significant correlation between communication behaviors on TikTok and media literacy among Generation Z, confirming a positive relationship as hypothesized at the 0.05 level of statistical significance.
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสาร สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ สถาบันวิจัยและพัฒนา มหาวิทยาลับราชภัฏกำแพงเพชร
ข้อคิดเห็นใดๆ ที่ปรากฎในวารสารเป็นวรรณกรรมของผู้เขียนโดยเฉพาะ ซึ่งมหาวิทยาลัยราชภัฏกำแพงเพชรและบรรณาธิการไม่จำเป็นต้องเห็นด้วย
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