Creating a Moral Society with Cultural Capital in Chong Sakae Subdistrict Phetchaburi Province

Abstract

This research aims to: 1) analyze cultural capital reflecting moral identity in Phetchaburi Province; 2) develop a model moral community in Phetchaburi Province; 3) develop a model moral and ethical temple utilizing cultural capital in Phetchaburi Province; 4) develop a model moral school utilizing cultural capital in Phetchaburi Province; and 5) establish a learning center for a moral society utilizing cultural capital in Phetchaburi Province. This study employs a mixed-methods approach, combining quantitative and qualitative research. The research area is Chong Sakae Subdistrict, Mueang District, Phetchaburi Province. The population and sample include the Phetchaburi Artisan Group, the Organic Agriculture Enterprise Group, the Thai Dessert Producers Group, the Provincial Cultural Office, academics, community leaders, monks, temple committees, and Wat Phra Rup School. Research instruments include questionnaires, interviews, and focus group discussions. The findings reveal: 1) the analysis of cultural capital in foodways, the Phetchaburi Artisan Group, and narrative literature reflects four aspects of moral identity: honesty, unity, discipline, and gratitude; 2) the development of a model community involves building a network of cultural capital stakeholders, fostering collaboration to create a value chain and enhance the value of cultural capital through the establishment of a community symbol, and facilitating knowledge and wisdom sharing in production, along with developing preliminary agreements to establish basic production standards within the community; 3) the development of a model moral and ethical temple utilizing cultural capital focuses on establishing the temple as a creative space for morality, reflecting community cultural capital in foodways, the Phetchaburi Artisan Group, and narrative literature, through the development of creative media content that embodies morality, including traditional boat rowing songs, garland weaving songs, shadow puppet performances, and moral sermons, portraying the moral reflections of unity, honesty, discipline, and gratitude by incorporating community historical narratives; 4) the development of a model moral school utilizing cultural capital involves developing a curriculum model to enhance morality and ethics in grades 4-6 of primary education. The results indicate that the integration of the curriculum for morality and ethics development, and the development of moral and ethical media from Phetchaburi Province's cultural capital, were at a good level of appropriateness, enabling the establishment of a network of 20 model moral schools. The assessment of changes in students' morality, ethics, and life skills, particularly in foodways, showed a significant increase post-curriculum implementation; and 5) the establishment of a learning center for a moral society utilizing cultural capital in Phetchaburi Province involves creating moral landmarks using the Chong Sakae community's moral symbol as a central medium to connect the community, temples, and schools, representing the four moral aspects of honesty, unity, discipline, and gratitude, which align with the cultural capital of foodways, the Phetchaburi Artisan Group, and narrative literature. The research concludes that cultural capital, as a deeply rooted and diverse identity of each community, should be collected and passed on to future generations through appropriate media or technology tailored to different age groups.