THE INTERNET SKILLS OF THAI CHAIN HOTEL STAFFS IN BANGKOK

Abstract

The objectives of the study of the internet skills of Thai chain hotel staffs in Bangkok is to study the internet skills and personal demographic relation which affect the level of internet skills of Thai chain hotel staffs in Bangkok. This is a survey research by using questionnaire as a tool to collect data. As per the research showed that Thai chain hotel staffs in Bangkok have the highest score of internet skills. If we considered each factor, we have found that the staffs in Thai chain hotel in Bangkok have highest operational and information navigation skill, followed by social skill and mobile using skill and the least was creative skill. This research reflected that Thai chain hotel staffs in Bangkok know how to use internet. They knew how to search information, how to communicate with society by using internet including how to operate internet on their mobile phones but they did not know how to create new activity by using internet. These reflected that Thailand is not fully ready to enter Thailand 4.0. The results of low skills levels may not have much impact on hotel business. Because these skills are not the core skills of business, however, the business should not neglect these skills, On the other hand, hotel business should apple more digital to transform business opportunity by integrating digital as part of the services as to increase strategic competitive advantages.