Suthiparithat

Current Issue

Vol. 37 No. 2 (2023): April-June 2023

Published: 2023-06-28

Full Issue

Research Articles

THE RELATIONSHIPS AMONG PERCEIVED RISK, TRUST, AND THE PURCHASING DECISION OF PRE-ORDER JAPANESE TOYS IN THE BANGKOK METROPOLITAN REGION

Poonpak Keawsod, Surasit Udomthanavong

1-15
- PDF
ATTITUDES AND TRUST AFFECTING THE INTENTION TO BUY LIFE INSURANCE AND HEALTH INSURANCE VIA ONLINE AGENTS OF BANGKOK CONSUMERS

Hongsnanya Doungsano, Charunya Parncharoen

16-28
- PDF
EFFICIENCY AND EFFECTIVENESS THAT AFFECT MANAGEMENT UPGRADES FINANCE, ACCOUNTING, AND INCOME MANAGEMENT ENHANCEMENT, PHUKET RAJABHAT UNIVERSITY

Amporn Chouysook, Rattana Chanchana, Chadaporn Teekauttamakorn

29-41
- PDF
FACTORS AFFECTING DECISION TO CONTINUE STUDYING AT BACHELOR’S DEGREE OF HIGH SCHOOL STUDENTS THAT ARE UNDER THE OFFICE OF THE NON-FORMAL AND INFORMAL EDUCATION

Jirasak Kingjan, Boontham Racharak, Tirnud Patchayonvijit

42-56
- PDF
THE IMPACT OF WORK BEHAVIOR AND WORK ENVIRONMENT ON JOB SATISFACTION AMONG INDUSTRIAL EMPLOYEES IN BANPHO, CHACHOENGSAO PROVINCE FOLLOWING THE COVID-19 PANDEMIC

Kodchakorn Suwanna, Suravee Sunalai

57-68
- PDF
MOTIVATION AFFECTING LIFE INSURANCE PURCHASE DECISION PROCESS DURING COVID-19 PANDEMIC SITUATION OF WORKING PEOPLE IN BANGKOK AND ITS VICINITY

Patcharee Iamklai, Charunya Parncharoen

69-85
- PDF
THE EFFECT OF FINANCIAL MARKET UNCERTAINTY AND VALUE RELEVANCE OF ACCOUNTING INFORMATION

Patcharin Saramath, Pattanant Petchchedchoo, Siridech Kumsuprom, Panarat Panmanee

86-101
- PDF
THE INFLUENCE OF ONLINE MARKETING MIX FACTORS EFFECTING PURCHASING DECISIONS OF FACIAL CARE PRODUCTS VIA SHOPEE APPLICATION IN NONTHABURI

Phattaramon Sriviphat, Saiphin Panthong

102-115
- PDF
THE INFLUENCES THAT AFFECT SLEEP SUPPLEMENT PURCHASING DECISIONS OF CONSUMERS IN ONLINE

Puntakarn Jaruswattanaphun, Saiphin Panthong

116-131
- PDF

Book review

นักธุรกิจจีนกำลังจะครองโลก China’s Disruptors

Paitaya Meesat

132-133
- PDF

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Suthiparithat is a journal that has been certified by the Citation Index of Thai Journal Group 2 (Thai-Journal Citation Index Center: TCI 2).
Announced on 10th January 2020

ISSN: 2730-2717 (online)

ISSN: 2730-2709 (print)

Suthiparithat

Current Issue

Full Issue

Research Articles

THE RELATIONSHIPS AMONG PERCEIVED RISK, TRUST, AND THE PURCHASING DECISION OF PRE-ORDER JAPANESE TOYS IN THE BANGKOK METROPOLITAN REGION

ATTITUDES AND TRUST AFFECTING THE INTENTION TO BUY LIFE INSURANCE AND HEALTH INSURANCE VIA ONLINE AGENTS OF BANGKOK CONSUMERS

EFFICIENCY AND EFFECTIVENESS THAT AFFECT MANAGEMENT UPGRADES FINANCE, ACCOUNTING, AND INCOME MANAGEMENT ENHANCEMENT, PHUKET RAJABHAT UNIVERSITY

FACTORS AFFECTING DECISION TO CONTINUE STUDYING AT BACHELOR’S DEGREE OF HIGH SCHOOL STUDENTS THAT ARE UNDER THE OFFICE OF THE NON-FORMAL AND INFORMAL EDUCATION

THE IMPACT OF WORK BEHAVIOR AND WORK ENVIRONMENT ON JOB SATISFACTION AMONG INDUSTRIAL EMPLOYEES IN BANPHO, CHACHOENGSAO PROVINCE FOLLOWING THE COVID-19 PANDEMIC

MOTIVATION AFFECTING LIFE INSURANCE PURCHASE DECISION PROCESS DURING COVID-19 PANDEMIC SITUATION OF WORKING PEOPLE IN BANGKOK AND ITS VICINITY

THE EFFECT OF FINANCIAL MARKET UNCERTAINTY AND VALUE RELEVANCE OF ACCOUNTING INFORMATION

THE INFLUENCE OF ONLINE MARKETING MIX FACTORS EFFECTING PURCHASING DECISIONS OF FACIAL CARE PRODUCTS VIA SHOPEE APPLICATION IN NONTHABURI

THE INFLUENCES THAT AFFECT SLEEP SUPPLEMENT PURCHASING DECISIONS OF CONSUMERS IN ONLINE

Book review

นักธุรกิจจีนกำลังจะครองโลก China’s Disruptors

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