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Vol. 39 No. 1 (2025): มกราคม-มีนาคม 2568
Vol. 39 No. 1 (2025): มกราคม-มีนาคม 2568
Published:
2025-03-10
Full Issue
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Academic Articles
Management of optometry workforce in Thailand to support professional development in line with the World Health Organization's policies
Vuthipong Puengpipat, Jugapong Mongkonsirivatana, Nakorn Sirithanon, Medhavi Houngparanun, Danai Tonkerdmongkol, Suravee Sunalai
1-13
PDF
Research Articles
Service efficiency affecting customer satisfaction in government financial institutions
Charun Lunsucheep, Phanuwat Cuptapan, Atippakan Jorapong
14-30
PDF
The components of work engagement among new employees influence on organizational citizenship behavior
Pornprom Chomngam, Dew Waratangtragool, Choavanee Panpruke
31-44
PDF
Creating business value for Generation Y business people
benjawee thaweerangsiwat, Rattanint Jirawatpokin, Chatwarun Angasinha
45-61
PDF
E-commerce service quality, electronic trust, sustainable lifestyle, green perceived value and customer electronic loyalty towards sustainable fashion products via e-commerce in Thailand
Supawat Phongwatcharawat, Leela Tiangsoongnern, Siridech Kumsuprom
62-85
PDF
Factors that influence the growth of Thailand’s car industry
Saroj Suatao, Patchree Chayakornsopit
86-105
PDF
The role of relationship closeness in coupled tourists’ recommendation intentions
Chun Jiang
106-126
PDF
Social identity influences millennials’ motivation for viewing online live streaming
Thanakarn Thanakiatpinyo, Tashapon Prapanont, Warin Pattarapatumthong
127-141
PDF
Marketing communication of cannabis products influencing consumers’ purchasing decisions
Phuttachart Luang-on, Kanyarat Hongworranun
142-156
PDF
Human resource development and achievement motivation affecting work efficiency of state enterprise employees under the Ministry of Transport
Suprinya Khumthanom, Thongfu Siriwongse
157-176
PDF
Book Review
Good Vibes, Good Life ใช้คลื่นพลังบวก ดึงดูดพลังสุข
Nattapan Kongbuamai
177-178
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