Vol. 39 No. 3 (2025): กรกฎาคม-กันยายน 2568

Published: 2025-08-14

Full Issue

Research Articles

Factors affecting the exposure of digital outdoor advertising media by local administrative organizations

Chayapa Thanasitthisombad, Charunya Parncharoen, Sukany Singtui, Kultiwa Son-Ngern

1-15
- PDF
Marketing factors affecting the purchase decision of a house from famous property brands in Chiang Rai

Thanwarat Kulapalanont, Pratsanee Nakeeree, Sudsiri Rungruang

16-29
- PDF
Environmental, Social, and Governance (ESG): Concepts and lessons from research on firm value

Athipat Saisoong, Chutisorn Ruangnarab, Aranphong Thananchai

30-51
- PDF
Content marketing and beliefs that affect the behavior of purchasing amulet jewelry through the TikTok application channel of consumers in Nonthaburi Province

Patiya Pattanapradit, Charunya Parncharoen

52-67
- PDF
Factors of well-being and job happiness influencing work engagement among employees of one government agency

Jantapa Fuengfoo, Charunya Parncharoen, Sukanya Singtui, Chalida Kanjanajuta

68-85
- PDF
Relationship between lifestyles technology adoption with the behavior of watching movie spoiler clips of the working-age people in Bangkok

Chekky Inthanome, Viroj Suttisima

86-99
- PDF
Factors affecting intention to purchase condominiums in Thai market of Myanmar customers

Jaratchwahn Jantarat, Woradech Rukkhaphan, Vorayut Chormongkolchai, Sumitra Wongpakdee, Sayamol Nongbunnak

100-120
- PDF
Implementing Six Sigma Methodology to minimize errors in the preparation of outbound documents: A case study of an export company located in Chonburi Province

Supaporn Jerome, Kanokwan Sakunsongdej

121-138
- PDF
Online marketing mix and influencer credibility affecting the online purchase decision-making process of Gen Y consumers in Vientiane, Lao People's Democratic Republic

Tonh Pathoumphanh, Suravee Sunalai

139-156
- PDF
Travel motivations of foreign tourists affecting travel decisions to travel at Lanna Kingdom Elephant Sanctuary Chiang Mai Province

Wittaya Phongsiri, Fawikorn Inluang

157-172
- PDF
Consumer acceptance of virtual marketing formats among Generation Y and Generation Z

Pongpun Thongyu, Kanyarat Hongvoranant

173-188
- PDF
Goodwill and proportion of board members affecting dividend payout of listed companies in the Stock Exchange of Thailand

Supannarat Masarat, Jugkrit Mahoran, Sumalee Namachote, Sukanya Panbut, Waraporn Nakmai

189-206
- PDF
Guidelines for managing the Chiang Mai Inky-Cap mushroom community business group through a Gentlemen’s agreement affecting business management performance

Wutthipong Chuatrakul, Aritat Aksorntap, Penwarat Phanphattharachai

207-222
- PDF

Book Review

บริหารทีมแบบไหนที่จริงใจตรงไปตรงมา: Redical Candor

Tarittawan Chareanporn

223-225
- PDF

Vol. 39 No. 3 (2025): กรกฎาคม-กันยายน 2568

Full Issue

Research Articles

Factors affecting the exposure of digital outdoor advertising media by local administrative organizations

Marketing factors affecting the purchase decision of a house from famous property brands in Chiang Rai

Environmental, Social, and Governance (ESG): Concepts and lessons from research on firm value

Content marketing and beliefs that affect the behavior of purchasing amulet jewelry through the TikTok application channel of consumers in Nonthaburi Province

Factors of well-being and job happiness influencing work engagement among employees of one government agency

Relationship between lifestyles technology adoption with the behavior of watching movie spoiler clips of the working-age people in Bangkok

Factors affecting intention to purchase condominiums in Thai market of Myanmar customers

Implementing Six Sigma Methodology to minimize errors in the preparation of outbound documents: A case study of an export company located in Chonburi Province

Online marketing mix and influencer credibility affecting the online purchase decision-making process of Gen Y consumers in Vientiane, Lao People's Democratic Republic

Travel motivations of foreign tourists affecting travel decisions to travel at Lanna Kingdom Elephant Sanctuary Chiang Mai Province

Consumer acceptance of virtual marketing formats among Generation Y and Generation Z

Goodwill and proportion of board members affecting dividend payout of listed companies in the Stock Exchange of Thailand

Guidelines for managing the Chiang Mai Inky-Cap mushroom community business group through a Gentlemen’s agreement affecting business management performance

Book Review

บริหารทีมแบบไหนที่จริงใจตรงไปตรงมา: Redical Candor

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