Vol. 39 No. 1 (2025): มกราคม-มีนาคม 2568

View Vol. 39 No. 1 (2025): มกราคม-มีนาคม 2568

Published: 2025-03-10

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Academic Articles

Management of optometry workforce in Thailand to support professional development in line with the World Health Organization's policies

Vuthipong Puengpipat, Jugapong Mongkonsirivatana, Nakorn Sirithanon, Medhavi Houngparanun, Danai Tonkerdmongkol, Suravee Sunalai

1-13
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Research Articles

Service efficiency affecting customer satisfaction in government financial institutions

Charun Lunsucheep, Phanuwat Cuptapan, Atippakan Jorapong

14-30
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The components of work engagement among new employees influence on organizational citizenship behavior

Pornprom Chomngam, Dew Waratangtragool, Choavanee Panpruke

31-44
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Creating business value for Generation Y business people

benjawee thaweerangsiwat, Rattanint Jirawatpokin, Chatwarun Angasinha

45-61
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E-commerce service quality, electronic trust, sustainable lifestyle, green perceived value and customer electronic loyalty towards sustainable fashion products via e-commerce in Thailand

Supawat Phongwatcharawat, Leela Tiangsoongnern, Siridech Kumsuprom

62-85
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Factors that influence the growth of Thailand’s car industry

Saroj Suatao, Patchree Chayakornsopit

86-105
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The role of relationship closeness in coupled tourists’ recommendation intentions

Chun Jiang

106-126
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Social identity influences millennials’ motivation for viewing online live streaming

Thanakarn Thanakiatpinyo, Tashapon Prapanont, Warin Pattarapatumthong

127-141
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Marketing communication of cannabis products influencing consumers’ purchasing decisions

Phuttachart Luang-on, Kanyarat Hongworranun

142-156
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Human resource development and achievement motivation affecting work efficiency of state enterprise employees under the Ministry of Transport

Suprinya Khumthanom, Thongfu Siriwongse

157-176
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Book Review

Good Vibes, Good Life ใช้คลื่นพลังบวก ดึงดูดพลังสุข

Nattapan Kongbuamai

177-178
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