THAILAND AS A GATEWAY IN THE REGIONAL TOURISM MARKET : POSSIBLE OR IMPOSSIBLE?

ผู้แต่ง

  • Nuchnard Wongthavatchai

บทคัดย่อ

ข้อความบทคัดย่อไม่สมบูรณ์ กรุณาดูฉบับพิมพ์

References

Holloway, J. C. and Plant, R. V. Marketing for Tourism. London: Pitnam, 1988. Kritthong, P. "The concept on Tourism Development Plan under the Seventh National Social and Economic Development Plan (1992-1996)" Journal of Tourism. Vol. 10, No.1, 1991, p.30-33

Levitt, T. The Marketing Imagination. London: Collier Macmillian, 1983.

Lovelock. C. H. "Positioning the Service Organization in the Market Place". in Strategic Plsnning for the Travel Industry: procudinegs to third annual seminar on Strategic Planning. Bangkok : Tourism Authorty of Thailand, 1991.

Robinson, Gwen. "Digest: competition on Flight to Cambudia" Asia Travel Trade. Vol.22, Setember 1990, p.5

----. "Thailand Looks Beyond Its Booder for Boost for Boost". Asia Travel Trade. Vol.22, May 1990, p.9

----. "The View from Thailand". Asia Travel Trade. Vol.22, January 1990, p.72

Tourism Authority of Thailand. Annual Statistical Report on Accommodation Estublishment. Bangkok: Tourism Authority of Thailand, 1988.

----. Annual Statistical Report on Tourism in Thailand. Bangkok: Thourism Authority of Thailand, 1990

----. Exotic Thailand. Bangkok : Tourism Authority of Thailand, 1991.

----. Marketing Plan 1990. Bangkok : Tourism Authority of Thailand, 1990.

----. Research on Tourists' Impression towards Asian Pacific countries. Bangkok : Tourism Authority of thailand, 1988.

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2020-07-21