HOW TO CREATE ADVERTIZING WORK FOR BIG LDEA
Abstract
ข้อความบทคัดย่อไม่สมบูรณ์ กรุณาดูฉบับพิมพ์
References
Marra, James L. Advertising Creativity Techniques for Generating Ideas. Englewood Cliffs, N.J. : Prentice Hall, 1990.
Ogilvy, David. Confessions of an Advertising Man. New York : Dell Publishing, 1994.
Ogilvy, David. Ogilvy on Advertising. London : Pan Books, 1993.
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