STUDY AND ANALYSIS OF BUDDHIST COMMUNICATION INNOVATION THAT APPEAR IN DHAMMAPADATTHAKATHA

Main Article Content

Phramaha Wongsak Abhakaro (Kamkhuntod) Abhakaro (Kamkhuntod)

Abstract

This research has 3 objectives: 1) to study the communication of Buddhist Dhamma as it appears in the Atthakathā Dhammapada; 2) to study the innovative Buddhist style of communicating Buddhism that appears in the Atthakathā Dhammapada; 3) to analyze the innovative Buddhist style of communicating Buddhist Dhamma. that appears in the Atthakatha Dhammapada It is qualitative research. Using qualitative document research methods. That is, study and research and collect Buddhist innovations in communicating the Buddhadharma that appear in the Commentary on the Dhammapada.
The research results found that Communicating the Buddhist Dhamma as it appears in the Commentary on the Dhammapada It is a communication of moral principles. Buddha's Dhamma By telling a story in the form of a fairy tale accompanied by Dhamma principles. which is a scripture written by the Commentary To explain or interpret the words or messages of the Dhammapada mantra to make it easier to understand. By adopting the same principles which are the verses in the Dhammapada book are gathered into categories called paragraphs. There are a total of 26 Chapters. Each paragraph is composed to the tune of a story called a Dhammapada tale, totaling 302 stories.
Innovative Buddhist forms of communicating the Buddhadharma that appear in the Commentary on the Dhammapada. It is the communication of moral principles and morals by telling stories in the form of fairy tales. Use a communication process that is classified as a Buddhist style, combining various innovations in communicating Buddhism. in which every story told or communicated in the Commentary on the Dhammapada is It consists of the following parts: 1) Prologue is the text at the beginning of every story. 2) Bhutthakatha is the telling of a person's story. 3) Katha is the Buddhist verse called the Dhammapada. 4) Veyāyakaraṇa is the text in which he explains words and their meanings. of the Dhammamapada 5) Samothan is the concluding part of each story. What is indispensable is what level of Dhamma the listener has attained.
Analyze Buddhist forms of innovative communication of Buddhist Dhamma that appear in the Commentary on the Dhammapada. Every Dhammapada story teaches dharma principles. different morals The communicator chooses to use a communication format that is a combination of various communication methods, namely communication methods and communication styles. Communication strategies and strategies This is in order to be appropriate with the principles of Dhamma and Dhamma because when the message is sent out to the receiver, the receiver can receive the message efficiently and achieve the purpose of the communication.

Article Details

How to Cite
Abhakaro (Kamkhuntod), P. W. . . A. (Kamkhuntod). (2024). STUDY AND ANALYSIS OF BUDDHIST COMMUNICATION INNOVATION THAT APPEAR IN DHAMMAPADATTHAKATHA. The Journal of Buddhist Innovation Review, 5(2), 110–125. Retrieved from https://so05.tci-thaijo.org/index.php/JBIR/article/view/273449
Section
Research Articles

References

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Boonlert Otsu, Kanokwan Karunatittiyotin. (January-April). The Development of Buddhist Communication Innovation Processto Reinforce LifePower of Thai People in the New Normal Age. Research Articles. Journal of Buddhist Innovation Review. 2024.

(1): 9-10. (in Thai)

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