Vol. 7 No. 2 (2025): July-December 2025

MBR

Published: 2025-12-29

Full Issue

MBR FULL VOL.7 NO.2 (2025)

Research Article

The Impact of Emotional Transfer from Virtual Spokespersons on Hotel Customers' Repurchase Intention: The Mediating Role of Positive Emotions and Customer Satisfaction

Quanqiang Zhou

1-22
- PDF
Boosting Organic Vegetable Sales Through Live Streaming: Insights from the SOR Model

Xin Hao, Chaiyot Sumritsakun, Arunee Yodbutr, Satha Waroonkun

23-55
- PDF
Forecasting Trends and Price Fluctuations of Cassava Using ARIMA Model

Kesinee Muenthaisong, Teeraporn Leemanonwarachai, Aukkarawit Robkob, Saranya Raksong, Achariya Issarapaibool

56-73
- PDF
The Retention Intention of Pig Farm Veterinarians in Northern Thailand

Parinya Kantawong, Sirikul Tulasombat, Wiyada Chaiwet

74-96
- PDF
Service quality and organizational image that affect services satisfaction of electricity consumers in Na Muen District Nan Province

Wuttichai Meesuk, Chatchai Sucharit, Kullaya Uppapong

97-114
- PDF
Exploring Tourist perspective to book Airbnb in Chiang Mai

Supavadee Waroonkun

115-130
- PDF
Capital Structure and Earnings Quality Influencing the Sustainable Growth of Listed Companies in the Stock Exchange of Thailand

Pennapa Wangtichob, Pawinee Thanaanawat

131-152
- PDF
The Impact of Artificial Intelligence Disclosure and Environmental, Social, and Governance Disclosure on the Weighted Average Cost of Capital of Listed Companies in the SET100

Aukkaradej Chaveerug

153-173
- PDF
Causal Model of Green Intellectual Capital and Green Innovation on Firm Performance of SMEs in the Manufacturing Sector Thailand

Sukanya Duanguppama, Konkanok Donsophon, Juthamat Soomthorn

174-193
- PDF

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