Utilizing digital and Social Media to Enhance Livestock Production Knowledge for Modern Farmers

Abstract

This academic article examines the use of digital media and social media to enhance livestock production knowledge among modern farmers. Digital technological advancements have impacted the lifestyles and occupations of people across all sectors, including agriculture and livestock farming, a key economic sector in Thailand. Modern livestock farmers face challenges such as rising production costs, climate change, animal diseases, and rapidly changing market demands. Access to accurate, up-to-date, and practical knowledge is crucial for improving production efficiency and competitiveness. Digital media and social media play a significant role in disseminating knowledge and improving the quality of life in livestock farming from government agencies, educational institutions, experts, and farmer networks to users quickly and comprehensively. This article aims to study the role of digital media in promoting quality of life and knowledge in livestock production, and to explore strategies for using digital media and social media to enhance the knowledge and quality of life of modern farmers. The findings indicate that digital media can effectively increase learning opportunities, facilitate the exchange of experience, and improve access to information on production technology. However, limitations remain in digital skills, information reliability, and access inequality. Therefore, developing communication strategies tailored to the context of different farmer groups is essential for sustainable knowledge acceptance and utilization.