Happiness Model of Flight Attendants: A Case Study of Low-Cost Airlines and Full-Service Airlines in Thailand

Abstract

          This research is a qualitative study aiming 1) to study the happiness management guidelines of flight attendants of low-cost airline and full-service airlines in Thailand and 2) to make a model of happiness, policy recommendations, and guidelines for the happiness management of flight attendants of low-cost airlines and full-service airlines in Thailand. The research key informants were flight attendants of full-service airlines and low-cost airlines on domestic routes. The data analysis used to present the happiness model involves analyzing and synthesizing the data from the interviews. The research found that:

            The Happiness model of flight attendants in low-cost airline consists of 6 elements including 1) relationship-building activities, 2) creating new work experience, 3) adequate and appropriate communication, 4) balancing work and family life, 5) appropriate compensation management, and 6) work environment management.

            The happiness model of flight attendants in full-service airlines consists of 5 elements including 1) clear career paths for flight attendants, 2) annual employee interaction activities, 3) a good working atmosphere and environment between colleagues and airline executives, 4) building pride in flight attendant career, and 5) setting work schedules that are suitable for family life.