The evaluation of operation strategy with competitive advantage model for community enterprise in Mae Tang District Chiang Mai Province

Abstract

   The objectives of this study were to study the implementation of competitive advantage strategy of community enterprise in Mae Tang District Chiang Mai province and to study the operation problem with competitive advantage strategy of them. The samples are 56 potential Entrepreneur community enterprises in Mae Tang District Chiang Mai Province who register with office of Mae Tang District Agriculture in 2015. Research questionnaire data were collected from March 2015 – August 2015. The data is analyzed with descriptive statistic such as frequency, percentage, mean and standard deviation. The result showed that the majority of entrepreneur community enterprises emphasize the strategy implementation at low which are inbound logistic operation outbound logistic marketing and sales and human resource management while there are 3 activities which are service procurement technology development rating at the lowest. The results of attitude toward level of business success by considering 4 perspectives which are finance, customer, internal process and learning and growth perspective showed that they have attitude toward this at middle level. A suggestion from the study is to encourage the member attend the training from the government and academic institution and visiting field trips of successful local and oversea community enterprise to apply and improve the operation knowledge with the most effective ways.