Promoting the Production of the Organic Agricultural Products in the Chiang Mai Community to Upgrade the Potential of Competitive in ASEAN


  • Benjamas Sansawat Faculty of Agricultural Technology, Chiang Mai Rajabhat University
  • Wirasak Somyana Faculty of Management Science, Chiang Mai Rajabhat University
  • Thita Soonthornvipat Faculty of Agricultural Technology, Chiang Mai Rajabhat University
  • Phatthanawan Chanrattanayothin Faculty of Agricultural Technology, Chiang Mai Rajabhat University



Organic agriculture, Agricultural community, ASEAN


     The first objective of this research was to study the potential of the agricultural community in Chiang Mai. The second objective was further to research and creatively develop the agricultural sector based on the sufficiency economy with a promotion of organic agricultural production and its products in the community. The quantitative research was supported by quantitative analysis. The primary data was collected from three groups of farmers who participated voluntarily through local government organization. The survey research was questioned on three issues, namely, market leading: international organic standards, organic standard requirements and practices, and Participatory Guarantee System or PGS. The potential of organic production was analyzed with SWOT analysis and later discussed the statistical data using the average in the nature of descriptive statistics. This will be able to find ways to promote organic production in the community of Chiang Mai reaching a potential competition in the ASEAN. The research in the group of major agricultural producers, farmers in Chiang Mai showed an increase in the capacity of promoting the production of organic products in the community by 2.46%. The increase in three potential issues was a market leading of international organic standards by 3.44%, organic standard requirements and practices by 2.35%, and PGS by 1.59%. The next stage of research, the image of Lanna, should be expanded to seven other provinces due to a similarity of the urban context and the context of a group of farmers in Chiang Mai, Chiang Rai, Phayao, Phrae, Nan, Lampang, Lamphun and Mae Hong Son. This is a highly Lanna style of a wide variety of agricultural products. The Lanna perspective will be driving the research in further development the agricultural communities in Chiang Mai for commercial and public benefits. This includes the potential competition in the ASEAN region based on the philosophy of sufficient economy in a sufficient overview of Lanna agriculture.


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How to Cite

Sansawat, B., Somyana, W. ., Soonthornvipat, T., & Chanrattanayothin, P. (2021). Promoting the Production of the Organic Agricultural Products in the Chiang Mai Community to Upgrade the Potential of Competitive in ASEAN. Community and Social Development Journal, 22(1), 179–196.



บทความวิจัย (RESEARCH ARTICLE)