The Application of Chok Mae Chaem’s Patterns in Creative Knitting for Cultural Heritage

Abstract

The objective of this research is to 1) Study the concept of value creation of knitted fabric products of the Baan Huay Sai Knitting and Crochet Products Group, Huay Sai Subdistrict, Mae Rim District, Chiang Mai Province 2) Develop knitted fabric products that are applied from creative patterns in Mae Chaem 3) Testing the consumer market of knitted products applied from Mae Chaem pattern. The sample group used in this research is 1) 15 people for primary data group to interview; 2) 100 people of the target consumer group are to survey the demand for knitted products; 3) 3 people are the experts used in the evaluation of product quality; 4) 100 people of target group used in market testing. The research instruments were a semi- structured interview, Product demand survey, Product quality assessment by expert and 4) Observation for buying behaviors of consumers. The content analysis method was used to analyze the quantitative data were statistically analyzed for percentage, mean, and standard deviation and the content analysis method was used to analyze the qualitative data.

          The analysis results revealed that product value approach of the fabric and crochet product group may be developed on the basis of the same capabilities that most members of the group can do. And apply the pattern from Mae Chaem to be used in knitting to create a novelty and focus on product design that brings local wisdom to create patterns, combine products that meet the needs of customers in terms of color, material, pattern and size to suit their usage. For the development of knitted fabric products that are applied from Mae Chaem creative patterns Consumers want to develop products at the top 5, which are shirts, shawls, cushions, women's handbags and tableware set. By using natural dyed yarn for knitting, including cotton, hemp and bamboo pulp. The pattern of Mae Chaem which is applied in product development is Kood khor bet, Khan Sian Sam, Chiang Saen Hong Ploy and Nok Non pattern. To put on the pattern, use the embroidery method according to the structure of the knit fabric. When the knitted products by the three experts, it result was found that the average scores were 4.32 ± 0.51. When the knitted products were tested in the market with consumers for a period of 3 months, the products can be sold practically and in the market demand. Accounting for 81.48 percent, higher than the specified 80 percentใ