The Development Guidelines of Safety Management Model Affecting Tourism Safety Incidents and Crisis of Foreign Female Tourists at Tourism Destination, Surat Thani Province

Abstract

The objectives of this research were: (1) to study the importance of foreign female tourist’s insecurity in tourist attractions in Surat Thani Province; (2) to compare the importance of insecurity classification according to demographic factors and (3) to study the guidelines for managing the safety of foreign female tourists in tourist attractions in Surat Thani Province. It was a mixed method research. The quantitative research sample consisted of 384 foreign female tourists traveling to Surat Thani Province. The qualitative research sample consisted of 21 people involved in the development of safety model management. Tools used to collect data were questionnaires, focus group, observation and interview.

          The results showed that (1) the level of importance of foreign female tourist’s insecurity in tourist attractions in Surat Thani Province in all aspects of travel decisions are at a very important level. Foreign female tourists do not visit tourist attractions in Surat Thani if there is a kidnapping incident, international terrorism, insecurity during the journey, damage to scenery caused by unsafe incidents, and insecurity in natural tourist attractions. (2) Demographic factors including age, occupation, education, salary, and continent, mostly effect on the level of insecurity at the statistically significant level and (3) it was found that taking care and increasing the lightness at tourist attractions, providing English signposts, building a center for foreign female tourists, and increasing announcements about the risks in tourist attractions will increase the number of tourists. Therefore, stakeholders should integrate their knowledge, have more professional personnel, enhance speed through modern technological media, and serve the crisis management service during the festival as well.